ARMS is Razrcorp’s proprietary Fan management system built to consolidate an artist’s global audience on one platform with the aim to monetize it immediately thus building a digital asset for a lifetime.
Our mission is to connect Artists/Sportsmen or any famous community with their Fans globally.An Artists app is like an entry to their soul,their home, to their struggles, to celebrating their success, to inspiring millions of fans who are part of this beautiful journey. With the advent of digital age & fans being mobile first, it's become much more easy irrespective of geography for an artist to be in touch with his loyal fan base no matter where he is or where they are. Everything happening on the platform is real time be it a post or a live stream or fans engaging in banter amongst themselves. Its your stage, so get ready to perform 24/7, 365 days a year.
With world class analytics & dashboards you get access to never seen before actionable insights about your loyal influencers & fans, we are sure your BRANDS are going love it.Remember, APP is only the beginning, the future holds much more than an APP. We are an artist’s digital partners & holders of his digital IP in creating revenue streams across the world/syndicating content & much more.
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Founder & Director-Digital Transformation
With over 9 years of experience in marketing & tech, to launching over 5 TV channels to India’s 1st OTT platform,producing over 300 plus promos,10 apps & 30 plus dotcoms, Anshul is a die hard marketing man with love for content & bollywood building award winning brands & mobile products.
During his years at Zee, Anshul promoted over 100 plus films on the network.In his free time, Anshul is busy netflixnchilling.
Co Founder & Chief Executive Officer
With over 20 years of experience in celebrity management, there isn't any bollywood star who doesn't know Sonu Lakhwani- Founder of Wingman Talent Management & co founder of Razr’s ARMS. Sonu’s in-depth understanding of the volatile Bollywood business & having the big daddies on speed-dial makes him the Richie Finestra of the A&R business.
Do follow him on instagram for some sonu-gyaan.
In his free time, Sonu is travelling to Dubai.
We have partnered with Bollywood's top names to create personalized experiences & journey of an actor through their very own mobile platforms.
Hello! Do email us or give us a call if you are an artist or an artist manager wanting to understand ARMS or have a better idea, we are all ears!!
Director- Digital Transformation
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